Main Analytics

Main Events is an universal analytics and tracking event framework designed for marketers and digital producers.

Developer Features

Headless analytics

Main handles back, forward and page reloads seamlessly within the page, session and user states to unparalleled user experience and best possible analytics accuracy throughout the user journey.

Datalayers

Main JS handles all analytics and data layer functions from your chosen provider (default Google Analytics and Tag manager,) allowing easy deployment of advanced analytics features and even deduplication.

Google Analytics 4

Main JS supports advanced tracking features natively like; Consent V2, Google Analytics 4, Google Tag Manager, Google Tag Gateway (first party), Google Serverside Tagging, Enhanced Ecommerce and LTV tracking out of the box.

Custom events built-in

Main JS custom events complete your analytics suite; custom events handle your parameters seamlessly, allowing you to mix segments, actions, labels, numbers, decimals, currencies, statuses and more.

Cross-site tracking

Main JS supports cross-site tracking support for all common analytics suites with the added benefit of synchronising the user experience and AB test variants (user buckets) across multiple domains.

Why Main HTML

Main HTML is a downloadable template that makes designing and building websites easier and faster. Leveraging server-less architecture for performance and millions of styling possibilities, you can build a small website in minutes or maintain a significant digital presence with Main. Main HTML or as it's affectionately called <main> after the element and ARIA role, is perfect for;

  • students looking to learn web dev;
  • professionals looking for a high performance and low cost website;
  • small businesses needing fast content updates, local brand visibility and SEO built-in;
  • SME who need versatile content and have regional consent and measurement responsibilities;
  • companies who demand higher functionality from their websites including powerful personalisation and A/B testing;
  • governments where browser compatibility, high availability and accessibility are top priority;
  • corporations who demand everything including high fault tolerance and multi-domain cookie less architectures.